Decision Making Under Uncertainty: What Leaders Can Learn from Behavioral Science
· by Alicia Hue, MBA - Founder of Within Pages™Share
Uncertainty is the constant companion of leadership. Every decision, from strategic pivots to people choices — carries risk. In moments of pressure, leaders rely on instinct, experience, or data. Yet even the most seasoned decision-makers are vulnerable to biases that distort judgment. Behavioural science reveals how awareness and reflection can help leaders navigate these unseen influences.
The Dual System of Decision-Making
Psychologist Daniel Kahneman’s Thinking, Fast and Slow (2011) introduces two modes of thought:
- System 1: Fast, intuitive, and automatic.
- System 2: Slow, deliberate, and analytical.
In high-pressure environments, System 1 dominates. It helps leaders respond quickly but can also amplify overconfidence, confirmation bias, and narrow framing. Reflection, on the other hand, engages System 2 — slowing thought just enough to challenge assumptions and bring awareness to the decision-making process.
The Power of Reflection in Uncertain Times
Leaders often face decisions with incomplete information. Philip Tetlock’s research on forecasting shows that individuals who consistently make better predictions share one key trait: they think in probabilities, not absolutes. They pause to ask, What might I be missing? What evidence would change my mind?
This reflective mindset helps leaders balance intuition with evidence. Instead of clinging to initial judgments, they cultivate mental flexibility — the ability to learn and adjust as new information emerges.
Journaling as a Decision Mirror
Journaling is a powerful tool for reflective decision-making. By writing down assumptions, risks, and emotional responses, leaders can surface patterns that shape their choices. Over time, this practice builds awareness of personal biases and helps improve judgment accuracy.
A simple reflection framework can include:
- What decision am I facing?
- What assumptions am I making?
- What information do I still need?
- What emotions are influencing this choice?
Each journal entry becomes a record of reasoning, creating a valuable resource for future learning and growth.
Clarity in Complexity
In times of uncertainty, clarity is rarely found in speed. It emerges from awareness. Leaders who cultivate reflection don’t eliminate risk — they make wiser decisions within it. The goal is not perfect prediction, but purposeful direction.
Closing Thought
Leadership in uncertainty requires both courage and humility. Behavioural science reminds us that wisdom lies not in always being right, but in knowing when to pause, reflect, and adjust.
Uncertainty reveals who we are as leaders. Follow Within Pages™ for more reflections on leadership psychology, or visit www.withinpagesjournal.com to explore frameworks that bring evidence-based reflection into daily practice.
© 2025 Within Pages™. The Reflective Edge. All rights reserved.
About the Author
Alicia Hue is the founder of Within Pages™, a series of professional and leadership development frameworks in journal form. Educated in electronics engineering and holding a Global Master of Business Administration (GMBA) from Macquarie University, she brings extensive leadership experience from Microsoft, where she drove sales strategy and served as a branch lead for culture, diversity, and inclusion, as well as the Asians Employee Resource Group (ERG). Alicia now designs frameworks that transform reflection into practical, enduring growth for leaders and professionals worldwide.